The Incumbent Spending Puzzle
Publication Date
2012
Description
Objective This article seeks to explain the puzzle of why incumbents spend so much on campaigns despite most research finding that their spending has almost no effect on voters. Methods The article uses ordinary least squares, instrumental variables, and fixed-effects regression to estimate the impact of incumbent spending on election outcomes. The estimation includes an interaction term between incumbent and challenger spending to allow the effect of incumbent spending to depend on the level of challenger spending. Results The estimation provides strong evidence that spending by the incumbent has a larger positive impact on votes received the more money the challenger spends. Conclusion Campaign spending by incumbents is most valuable in the races where the incumbent faces a serious challenge. Raising large sums of money to be used in close races is thus a rational choice by incumbents.
Journal
Social Science Quarterly
Volume
93
Issue
4
First Page
932
Last Page
949
Department
Economics
Link to Published Version
Recommended Citation
Magee, Christopher S.P.. "The Incumbent Spending Puzzle." Social Science Quarterly (2012) : 932-949.