The European Higher Education Society
Like many IR/Effectiveness offices at smaller institutions, one of the main challenges we face is the size of our staff. The increasing external demands for reporting, transparency, and accountability, as well as the internal shift in culture to be more data-driven, make serving our internal constituents challenging. Having a high price tag, private institutions have experienced the constant pressure to justify their cost. As a result, we have seen the demand for our services to increase exponentially. Bucknell's Office of Institutional Research & Planning has taken various approaches in addressing those pressures and needs. We also demonstrate how data transparency and availability are essential for planning, recruiting and marketing through the eyes of an academic department.
The presentation was recognized at the closing ceremony and received the best poster award. We were asked to give a 10-minute talk at the closing ceremony.
Kevork Horissian is in the Office of Institutional Research & Planning at Bucknell
Biliana Stoytcheva-Horissian is a chair of the Theatre Department at Lycoming College
Horissian, Kevork and Stoytcheva-Horissian, Biliana, "How Data Transparency Can Help Higher Ed Institutions Improve Their Planning and Marketing" (2021). Faculty Conference Papers and Presentations. 64.