Faculty Colloquium
Publication Date
10-8-2024
Description
This research shows that Black Friday triggers consumers' spending behavior until the end of the holiday shopping season, and that the shifting calendar placement of Black Friday causes greater levels of retail sales when Black Friday is early in the year. This research integrates psychology, marketing, accounting, and finance. It calls into question theories about consumers' budgeting behaviors, and instead suggests a more manipulable consumer. Beyond corporate sales, though, this research also shows inefficiency in financial analysts' forecasting, indicating that they fail to incorporate a predictable calendar pattern.
Type
Article
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Department
Accounting and Financial Management
COinS