Title

The Evolving Language of Conscious Capitalism

Item Type

Presentation

Location

Elaine Langone Center, Center Room

Session

#s4b: Instruction, Rhetorics, and Scholarship, moderator Matt Gardzina

Start Date

7-10-2017 3:30 PM

End Date

7-10-2017 5:00 PM

Description

What is the purpose of a commercial enterprise? While many (or most) still follow the ‘make money for shareholders’ paradigm, there are an increasing number of businesses and scholars who have embraced the idea that businesses have a corporate social responsibility (“CSR”) to their stakeholders. The push for organizations to embrace their obligations to the broader community, so called, “Conscious Capitalism” movement is fairly nascent in the US. Indeed, over the last 20 years in the US, corporate social responsibility has gone from an afterthought to a necessary part of a company’s core business. Our research project investigates the evolution of the language companies have used to describe their CSR efforts to their stakeholders. We are hypothesizing that we will find that this language has evolved over time to reflect CSR's increasing importance to the mission of the organization.

Language

eng

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Oct 7th, 3:30 PM Oct 7th, 5:00 PM

The Evolving Language of Conscious Capitalism

Elaine Langone Center, Center Room

What is the purpose of a commercial enterprise? While many (or most) still follow the ‘make money for shareholders’ paradigm, there are an increasing number of businesses and scholars who have embraced the idea that businesses have a corporate social responsibility (“CSR”) to their stakeholders. The push for organizations to embrace their obligations to the broader community, so called, “Conscious Capitalism” movement is fairly nascent in the US. Indeed, over the last 20 years in the US, corporate social responsibility has gone from an afterthought to a necessary part of a company’s core business. Our research project investigates the evolution of the language companies have used to describe their CSR efforts to their stakeholders. We are hypothesizing that we will find that this language has evolved over time to reflect CSR's increasing importance to the mission of the organization.