The Evolving Language of Conscious Capitalism
Start Date
7-10-2017 3:30 PM
End Date
7-10-2017 5:00 PM
Description
What is the purpose of a commercial enterprise? While many (or most) still follow the ‘make money for shareholders’ paradigm, there are an increasing number of businesses and scholars who have embraced the idea that businesses have a corporate social responsibility (“CSR”) to their stakeholders. The push for organizations to embrace their obligations to the broader community, so called, “Conscious Capitalism” movement is fairly nascent in the US. Indeed, over the last 20 years in the US, corporate social responsibility has gone from an afterthought to a necessary part of a company’s core business. Our research project investigates the evolution of the language companies have used to describe their CSR efforts to their stakeholders. We are hypothesizing that we will find that this language has evolved over time to reflect CSR's increasing importance to the mission of the organization.
Type
Presentation
Session
#s4b: Instruction, Rhetorics, and Scholarship, moderator Matt Gardzina
Language
eng
Location
Elaine Langone Center, Center Room
The Evolving Language of Conscious Capitalism
Elaine Langone Center, Center Room
What is the purpose of a commercial enterprise? While many (or most) still follow the ‘make money for shareholders’ paradigm, there are an increasing number of businesses and scholars who have embraced the idea that businesses have a corporate social responsibility (“CSR”) to their stakeholders. The push for organizations to embrace their obligations to the broader community, so called, “Conscious Capitalism” movement is fairly nascent in the US. Indeed, over the last 20 years in the US, corporate social responsibility has gone from an afterthought to a necessary part of a company’s core business. Our research project investigates the evolution of the language companies have used to describe their CSR efforts to their stakeholders. We are hypothesizing that we will find that this language has evolved over time to reflect CSR's increasing importance to the mission of the organization.