MCDI Rebranding Project and Strategic Marketing Plan

Authors

Maeve Greeley, Bucknell University
Emily Turchin, Bucknell University
Megan Cannella, Bucknell University

Project Type

Article

Project or Course Name

ARST 336: Advanced Work in the Studio and MSUS 310 Independent Study

Publication Date

Winter 12-2017

Description

In this interdisciplinary, collaborative project, senior students from management and graphic arts worked with stakeholders in Mount Carmel, PA, to develop a strategic marketing plan and rebranding campaign for Mount Carmel Downtown Inc. (MCDI). This report describes that plan and includes a page by page review of the newly developed website and brand to accompany the campaign.

This project was developed by Maeve Greeley and Emily Turchin, Managing for Sustainability student researchers in a senior capstone independent study MSUS 310 taught by Prof. Eric Martin and Megan Cannella, a senior in ARST 336 Advanced Work in the Studio taught by Prof. Eddy Lopez.

Field Station

Coal Region Field Station

Location

Mount Carmel, PA

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Rights

© 2017. Greeley, Turchin & Cannella.

Language

eng