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Publication Date

2019

Description

Businesses use rewards programs to drive customer loyalty. However, rewards programs can be used to build partnerships and impacts beyond just one business. The Ready, Set, Fit (RSF) app is a free health and wellness app that connects physical fitness to place-based learning through themed walking paths. The app allows users to accumulate virtual miles through walking on designated themed local trails. Such rewards programs can be developed through the RSF app, giving the app the potential to be used to further economic revitalization efforts in local communities that also supports public health. The research used literature reviews and online surveys to better understand both loyalty programs and the receptivity to such a program using RSF in two rural towns. Additionally, a spatial analysis was conducted to identify potential RSF path expansion sites in nearby state parks.

Field Station

Coal Region Field Station

Keywords

Community Development, Economic Development, Fitness, State Parks, Trails, Loyalty Programs, Reward Programs

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Keywords

Community Development, Economic Development, Fitness, State Parks, Trails, Loyalty Programs, Reward Programs

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