Department Chair: Eric L. Santanen

The Markets, Innovation, & Design (MIDE) program will expose students to the orchestration, design, logic, and strategy underlying organizations’ key marketing practices. The MIDE program will highlight the complex interplay that takes place between market research/analysis of consumer-product relationships and the strategic management of the marketing mix or brands. The Markets, Innovation, & Design Faculty Scholarship collection contains records filtered by department from Faculty Books, Faculty Conference Papers and Presentations, Faculty Contributions to Books, Faculty Journal Articles, and Other Faculty Research and Publications. The Markets, Innovation & Design Student Scholarship collection contains records filtered by department from the Honors Thesis and Masters Thesis collections.

The main Markets, Innovation & Design site includes a department description, faculty and staff contact information, and major and minor requirements. Past versions of the department website are archived by the Special Collections and University Archives (SCUA) using the Archive-It web archiving services; capture began in 2015. Finding aids for departmental records are also available online.


Browse the Markets, Innovation & Design Collections:

Faculty scholarship

Student scholarship