Date of Thesis
The present research is a social science exploration into the adaptation and transition to veganism through the experiences of nineteen interviewees to interpret veganism as a cultural phenomenon. It questions the way in which societal, moral, and physical environments both shape and inform a sense of meaning and action behind an individual's decision to become vegan. Through six narratives, which describe the interviewee's social, geographical, educational, ethical, health-related, and environmental justifications for veganism, and an explanation of interviewee's transition to and perception of the barriers to veganism, this study uses idealist ethnography techniques to reflect the dynamism and intricacies of a lifestyle free of animal products. It details the significance of viewing veganism through a cultural lens to present veganism as a meaningful strategy for employing personal values through action as a response to broader world issues.
veganism, ethnography, culture
Bachelor of Arts
David Putnam Marsh
Frawley, Emma Sanford, "Veganism as a Cultural Phenomenon" (2017). Honors Theses. 393.