The question of whether or not cranial hair affects perceptions of attractiveness, personality, career success, and other traits related to fitness for men in two populations was investigated in two experiments. Experiment 1 used a 2 (race) × 2 (cranial hair of man) design, and examined attractiveness, fitness, and socially desirable personality measures. Experiment 2 used a 2 (race) × 2 (cranial hair) design to determine perceived attractiveness, fitness-related traits, and the Big-5 dimensions of personality. Amount of cranial hair did not affect personality ratings on the dimensions of the Big-5 but did affect perceived socially desired aspects of personality (such as warmth, sophistication, kindness, etc.). In Experiment 1, the White man with hair received higher perceived attractiveness, personality, and fitness ratings than the bald White man, while no differences occurred for the Black men. For Experiment 2 …
Evolutionary Psychological Science
Wade, T. Joel; Fisher, Maryanne L.; and Burch, Rebecca L.. "Toupee or Not Toupee?: Cranial Hair and Perceptions of Men’s Attractiveness, Personality, and Other Evolutionary Relevant Traits." (2021) .