Prior research examining the effect of color on perceived attractiveness is equivocal. Also, no research has examined how the color of lingerie affects perceptions. This research explored the effect of the color of lingerie that a woman was wearing on individuals’ perceptions of her attractiveness and evolutionary fitness. Three colors of lingerie were used in this study: Black lingerie, Red lingerie, and White lingerie. These images were presented to 72 men and 82 women. Participants rated the woman’s perceived physical attractiveness, sexual attractiveness, trustworthiness, nurturance, masculinity, femininity, dominance, healthiness, enthusiasm, social competence, affectionateness, intelligence, short term mate potential, long term mate potential, parenting ability, success, status, and age. It was hypothesized that the woman in white lingerie would be rated as most attractive and most evolutionarily fit. The results were partially consistent with the hypothesis. Lingerie color did not affect perceived attractiveness. But, the woman in white lingerie was rated as friendliest, most successful, best mate, and healthiest.
EvoS Journal: The Journal of the Evolutionary Studies Consortium
Luzietti, Samantha and Wade, T. Joel. "A Choice of Color: Does Lingerie Color Affect Perceived Attractiveness and Evolutionary Fitness?." (2020) : 57-67.