Document Type

Other

Publication Date

Fall 10-1-2021

Major

Global Management

Abstract

Devoted to supporting those who have served our country, Appreciating America’s Heroes led a mission that included two service projects and one fundraiser. With service at the heart of our company, every company member participated in making paracord bracelets with attached cards and writing personalized letters while partnering with Operation Gratitude. Both items were used to connect with Active Duty Service Members and Veterans. Appreciating America’s Heroes dared to arrange a golf tournament as our fundraiser. The golf tournament tested us as it was never-before done in Management 101. Additionally, our company used Instagram bingo boards to fundraise. Each company member posted the board on their social media and included the Linktree link in their personal bios for donors to donate to Disabled American Veterans through our GiveButter page and register for the tournament. By tabling in the ELC lobby, we were able to advocate for the DAV, spread awareness about our service project, encourage students to register for our golf tournament, and promote our GiveButter page. By sharing values of trust, integrity, and empathy, our company successfully met our goals because we advocated for inequalities within the military, sent 424 paracord bracelets, 461 contact cards, and 404 handwritten letters to Active Duty Service Members and Veterans, and raised over $4,000 through fundraising.

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