Encyclopedia of Sexual Psychology and Behavior
Publication Date
2023
Description
Todd K. Shackelford, editor
Self-Promotion: Intrasexual Competition -- Intrasexual competition for mates is a pervasive phenomenon that occurs across animal species, including humans. This competition refers to the physical, social, and economic tactics used by individuals to attract desired mates. Typically, it is framed in terms of rivals of the same sex competing for mating access and retention of mates of the opposite sex (Buss, 1988). When attempting to persuade a potential mate to form a relationship, individuals may use the strategy of self-promotion, conceptualized as making oneself seem superior to mating rivals. The goal is to render oneself as maximally desirable to potential mates, relative to mating rivals who are striving to achieve the same goal (Buss, 1988; Buss & Dedden, 1990). Thus, self-promotion is a common and effective intrasexual competition strategy that involves highlighting one’s strengths and desirable traits to potential mates.
ISBN
9783031089565
Keywords
Mate Theft, Social Psychology, Impression-management, Self-enhancement, Self-improvement, Beguilement, Enticement, Inveigle, Mate Attraction
Disciplines
Family, Life Course, and Society | Gender and Sexuality | Psychology
Publisher
Springer
City
Cham, Switzerland
Department
Psychology
Files
Recommended Citation
Wade, T. Joel; Fisher, Maryanne L.; Kenny, Karla M.; and Moran, James, "Encyclopedia of Sexual Psychology and Behavior" (2023). Faculty Books. 140.
https://digitalcommons.bucknell.edu/books/140
Comments
Mate Poaching, Rates of: T. Joel Wade, Bucknell University ; Maryanne L. Fisher, Saint Mary's University - Canada ; James Moran, Tulane University
Self-Promotion: Intrasexual Competition: T. Joel Wade, Bucknell University ; Maryanne L. Fisher, Saint Mary's University - Canada ; Karla M. Kenny, Saint Mary's University-Canada
Flirting: T. Joel Wade, Bucknell University